How The Hunger Games Was Marketed

YPulse has been reporting on talks at the Millennial Mega Mashup, and while some of it seems eyerolling obvious (guys 18-34 like humor?) some bits are pretty interesting.  David Levithan VP Editorial Director for Scholastic (and awesome author) did a presentation on how Scholastic marketed The Hunger Games.

The success of “The Hunger Games” would have happened without “Harry Potter” and “Twilight” going before it. The notion of fandom was key — the fans of those series wanted something new to latch on to. Within weeks of the book coming out, teens were acting out scenes from the film and talking non-stop about “The Hunger Games.”
Fandom is the backbone around which everything can be made.

How can we help bring fans together more in our libraries?   We've done our Hunger Games programs...what is next?  What are your teens getting ravenous about now?