Top Myths About Marketing to Teens

An interesting article from MediaPost's Engage:Teens blog.

9 Myths You Thought Were True
by David Trahan

There are some myths about marketing to teens that every marketer can learn from.

Myth #1: All teens want smartphones
Myth #2: Texting is the way in
Myth #3: Teens use Facebook the way we use Facebook
Myth #4: Teens are going to join Twitter
Myth #5: If you build it, teens will come
Myth #6: Teens are online all the time
Myth #7: Teens don't watch TV
Myth #8: Teen word-of-mouth happens online
Myth #9: Teens love online video

I found the article interesting for breaking down some "common knowledge" about teens, but also it is the first article I've seen separating teens from Millennials! I wonder what the generation following Millennials will be called?

The Future of Publishing

From DK, how the next generation feels about publishing:



Which, if you know, is a take on this:



But obviously, they have the same core message.

thinking about using Twitter to reach out to patrons?

snoisleteens is getting ready to launch our trial Twitter site. Some other libraries are already doing this.

Here is a great blog post about using Twitter effectively and entertainingly for libraries.

Making a good combo of funny and informative seems to be the trick!

What would you like to see?

Marketing in Libraries

One thing that libraries have always struggled with is marketing. WE know we're great, but somewhere in our natural introversion we have a hard time screaming from the rooftops that we will, actually, improve lives through our services.

SLJ, recognizing that libraries have a hard time promoting themselves, has created an inexplicably named blog, Bubble Room, to address marketing in libraries.

I don't know if it'll be useful, but hey, there it is, just in case.

I actually really like this post, which talks about how the Rochester Public Library has a calculator on their site that totals the amount patrons have saved by using the library rather than purchasing the books they've checked out. I've always thought that we should print their savings on the check out receipt. That's one way to achieve validation through knowledge. ;)

A Little Late

But I'm just now reading SLJ's may issue. If any of you've missed it, I've found useful:

Jordan Sonnenblick's article about NCLB (I met him at Ballard library a week-ish ago. He's lovely).

Anastasia Goodstein's article about attracting teens through marketing tactics.

Highlights include:

• Ypulse,
• Muxtape,
• Mixwit,
• Crunchyroll (a site a couple of MY teens are always telling me about),
• Teenhut and
• some philosophy (clearly the most important part, ESPECIALLY if you aren't quite sure how to approach teens - or a good reminder).

Katrine Watkins' article about The Google Game taught me a few new ways to search and reminded me of ones I forgot.

Heard of MMPG? Christopher Harris' article is about PMOG - and how it might just be a harbinger of Web 3.0... I'm a little scared.

article: Teen Marketing 2.0

The September 3rd Publishers Weekly has an article about how publishers are beginning to explore using more 2.0 technologies to reach out to teens. I was happy to see that much of what we are considering on our website is reflected in this article.