The Future of Publishing

From DK, how the next generation feels about publishing:



Which, if you know, is a take on this:



But obviously, they have the same core message.

What do teens want?

Great article in PW about a survey of teen "uber-readers" from teenreads.com that disseminates what teens want in books and how they relate to literature and the internet in a marketing sense.

"Consistent with our 2005 survey, book copy was the most important factor that would make teens pick up a book. A stunning 91% saw this as the most important influence. The cover was important to 79%. The next most important influence, with 77%, was familiarity with an author's previous work; 74% were looking for the next book in a series. For 73%, the title was important."

It's worth a few moments of your time. Whole article here.

Interesting new Pew Report on Hispanic youth

Another interesting report found by Terry:

The Changing Pathways of Hispanic Youths Into Adulthood,
Richard Fry, Senior Research Associate, Pew Hispanic Center

"Young Latino adults in the United States are more likely to be in school or the work force now than their counterparts were in previous generations. In 1970, 77% of Hispanics ages 16 to 251 were either working, going to school or serving in the military; by 2007, 86% of Latinos in this coming-of-age group were taking part in these skill-building endeavors, according to a comprehensive analysis of four decades of Census Bureau data by the Pew Hispanic Center, a project of the Pew Research Center. The growth over time in the share of youths involved in such market-oriented activities is not limited to Latinos. Similar changes have occurred among black and white youths. But the Latino trends are particularly noteworthy because their share of the young adult population has risen so dramatically during this period—to 18% in 2007, more than triple their 5% share in 1970."