Thursday, December 20, 2007

Scholastic's new multi-platform series for tweens

Scholastic Plans to Put Its Branding Iron on a Successor to Harry Potter

I'm not sure this will have much appeal for teens, but it is an interesting concept. It will feature 10 books be various authors including Rick Riordan and Gordon Korman, plus web based games, collectable cards, and cash prizes for readers who puzzle it all out.

“We want to go where the kids are and really be part of their complete world, rather than going to one aspect of their world,” said David Levithan, an executive editorial director at Scholastic. He added, “We talk of it as being subversively educational.”

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