Thursday, August 26, 2010
Happy news for the enthusiastic readers of Mukilteo :)
Tuesday, August 24, 2010
These are questions we will be discussing at our September Teen Services meeting. Until then I'm hoping everyone attending will read this article and be prepared to discuss:
What is it About 20-Somethings?
By ROBIN MARANTZ HENIG
Published: August 18, 2010
There is a movement: movement to view the 20s as a distinct life stage, which he calls “emerging adulthood.” He says what is happening now is analogous to what happened a century ago, when social and economic changes helped create adolescence — a stage we take for granted but one that had to be recognized by psychologists, accepted by society and accommodated by institutions that served the young."
If you won't be attending this meeting, I'd love to hear your thoughts on this complex subject in the comments!
Friday, August 20, 2010
Twitter Users Get Up Close and Personal With Brands by Jack LoechnerA new study released by ExactTarget finds consumers who are active on Twitter are three times more likely to impact a brand's online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer.
The study supported the general findings that microbloggers have many reasons to follow brands they like. Though discounts and sales are toward the top of the list, news and information about a company and its products are primary. The survey of more than 1,500 consumers identifies top motivations for following brands on Twitter and provides new insight into consumers' expectations for interacting with brands online.
I was surprised when I spoke to a group of 7th graders yesterday to find some did use Twitter. I'd be interested in seeing how we might be able to connect with these kids and use their feedback and enthusiasm to strengthen our brand and spread the word. Ideas?