Thursday, August 26, 2010

Mukilteo Library to be a Teens' Top Ten

Congratulations to the Mukilteo Library, whose combined teen book group and teen writing group have been selected by YALSA (Young Adult Library Services Association) to be a Teens' Top Ten nominating group! For the next two years this group will receive ARCs (Advance Readers Copies) of upcoming books to review, discuss and nominate to be part of YALSA's Teens' Top Ten list, which is voted on in August to September of each year.

Happy news for the enthusiastic readers of Mukilteo :)

Tuesday, August 24, 2010

Emerging Adults at the Library

Recently in Teen Services circles there has been a lot of talk about how we can best serve 18-24 year olds. Many of them do not want to leave the comfort of our teen areas or stop going to teen programs. Libraries across the country have come up with a variety of approaches. Some feel that to best serve both teens and these young adults continuing to keep firm boundaries of age limits at programs aids in emotional development. Others feel that to stop serving teens once they turn 19 is a type of abandonment. Will we hurt services to teens if we try to cater to this group? Should adult services be working harder to provide for them? What do we do when teen areas are filled with 20 somethings fraternizing with 13 year olds? How do we help them set appropriate boundaries?

These are questions we will be discussing at our September Teen Services meeting. Until then I'm hoping everyone attending will read this article and be prepared to discuss:

What is it About 20-Somethings?
Published: August 18, 2010

There is a movement: movement to view the 20s as a distinct life stage, which he calls “emerging adulthood.” He says what is happening now is analogous to what happened a century ago, when social and economic changes helped create adolescence — a stage we take for granted but one that had to be recognized by psychologists, accepted by society and accommodated by institutions that served the young."

If you won't be attending this meeting, I'd love to hear your thoughts on this complex subject in the comments!

Friday, August 20, 2010

Perhaps Twitter Can Help?

I'm personally a fan of Twitter, so while I've read that almost no teens use it and only a slim minority of Internet users in general even dabble in it, I found this article heartening:

Twitter Users Get Up Close and Personal With Brands by Jack LoechnerA new study released by ExactTarget finds consumers who are active on Twitter are three times more likely to impact a brand's online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer.

The study supported the general findings that microbloggers have many reasons to follow brands they like. Though discounts and sales are toward the top of the list, news and information about a company and its products are primary. The survey of more than 1,500 consumers identifies top motivations for following brands on Twitter and provides new insight into consumers' expectations for interacting with brands online.

I was surprised when I spoke to a group of 7th graders yesterday to find some did use Twitter. I'd be interested in seeing how we might be able to connect with these kids and use their feedback and enthusiasm to strengthen our brand and spread the word. Ideas?