Thursday, November 18, 2010

New Article on Teen Bullying

A new article out this week on how teens perceive bullying in their lives:

"Bullying" Has Little Resonance with Teenagers
By Danah Boyd - November 15, 2010

The cultural logic underpinning bullying is far more complex than most adults realize. And technology is not radically changing what's happening; it's simply making what's happening far more visible. If we want to combat bullying, we need to start by understanding the underlying dynamics. And we need to approach interventions with an evaluation-based mindset. ... here's what makes bullying so difficult to address. So often, one person thinks that they're not at fault and that they're simply a victim of bullying. But those who are engaged in the bullying see it entirely differently. They blame the person and see what they're doing as retaliation. None of this is communicated, of course, so things can quickly spiral out of control without anyone really knowing where it all began.

I think the book Jumped by Rita Williams-Garcia captures this beautifully, and heartbreakingly. Lack of empathy and a self-righteous sense of justification are a dangerous combination. I like to think that books and reading can be of help, but who is to say? But it can't hurt to try. Here are some bullying books for middle school kids.

Friday, November 5, 2010

Top Myths About Marketing to Teens

An interesting article from MediaPost's Engage:Teens blog.

9 Myths You Thought Were True
by David Trahan

There are some myths about marketing to teens that every marketer can learn from.

Myth #1: All teens want smartphones
Myth #2: Texting is the way in
Myth #3: Teens use Facebook the way we use Facebook
Myth #4: Teens are going to join Twitter
Myth #5: If you build it, teens will come
Myth #6: Teens are online all the time
Myth #7: Teens don't watch TV
Myth #8: Teen word-of-mouth happens online
Myth #9: Teens love online video

I found the article interesting for breaking down some "common knowledge" about teens, but also it is the first article I've seen separating teens from Millennials! I wonder what the generation following Millennials will be called?