Canadian Millennial Generation Redefining Customer Loyalty - Millennials willing to engage with marketers but want to know what's in it for them
- 83% of Millennials participate in loyalty programs, compared to 89% of older Canadians
- 63% of Millennials say the top reason to join a rewards program is that it's free, compared to only 37% of non-Millennials
- 48% of Millennials surveyed agree that they're more likely to share personal details with a brand that offers loyalty and reward incentives
How could we apply this to libraries?