Tuesday, September 30, 2008

Texting explosion

According to this article from the New York Times, text messaging passed up phone calls made from cell phones at the end of 2007, and from the looks of things, it will be double soon!

Letting Our Fingers Do the Talking
Published: September 28, 2008

Teenagers ages 13 to 17 are by far the most prolific texters, sending or receiving 1,742 messages a month, according to Nielsen Mobile. By contrast, 18-to-24-year-olds average 790 messages. A separate study of teenagers with cellphones by Harris Interactive found that 42 percent of them claim that they can write text messages while blindfolded.

How can we respond to this? I think it is time we started offering updates to teens by text message. Is we set this up as an option on our website, what choices do you think we should offer? Program reminders? New posts on their blog? If you were a teen, what would you want?

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