Wednesday, December 17, 2008
Marketing in Libraries
One thing that libraries have always struggled with is marketing. WE know we're great, but somewhere in our natural introversion we have a hard time screaming from the rooftops that we will, actually, improve lives through our services.
SLJ, recognizing that libraries have a hard time promoting themselves, has created an inexplicably named blog, Bubble Room, to address marketing in libraries.
I don't know if it'll be useful, but hey, there it is, just in case.
I actually really like this post, which talks about how the Rochester Public Library has a calculator on their site that totals the amount patrons have saved by using the library rather than purchasing the books they've checked out. I've always thought that we should print their savings on the check out receipt. That's one way to achieve validation through knowledge. ;)