Twitter Users Get Up Close and Personal With Brands by Jack LoechnerA new study released by ExactTarget finds consumers who are active on Twitter are three times more likely to impact a brand's online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer.
The study supported the general findings that microbloggers have many reasons to follow brands they like. Though discounts and sales are toward the top of the list, news and information about a company and its products are primary. The survey of more than 1,500 consumers identifies top motivations for following brands on Twitter and provides new insight into consumers' expectations for interacting with brands online.
I was surprised when I spoke to a group of 7th graders yesterday to find some did use Twitter. I'd be interested in seeing how we might be able to connect with these kids and use their feedback and enthusiasm to strengthen our brand and spread the word. Ideas?