Friday, November 5, 2010

Top Myths About Marketing to Teens

An interesting article from MediaPost's Engage:Teens blog.

9 Myths You Thought Were True
by David Trahan

There are some myths about marketing to teens that every marketer can learn from.

Myth #1: All teens want smartphones
Myth #2: Texting is the way in
Myth #3: Teens use Facebook the way we use Facebook
Myth #4: Teens are going to join Twitter
Myth #5: If you build it, teens will come
Myth #6: Teens are online all the time
Myth #7: Teens don't watch TV
Myth #8: Teen word-of-mouth happens online
Myth #9: Teens love online video

I found the article interesting for breaking down some "common knowledge" about teens, but also it is the first article I've seen separating teens from Millennials! I wonder what the generation following Millennials will be called?

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