Canadian Millennial Generation Redefining Customer Loyalty - Millennials willing to engage with marketers but want to know what's in it for them
- 83% of Millennials participate in loyalty programs, compared to 89% of older Canadians
- 63% of Millennials say the top reason to join a rewards program is that it's free, compared to only 37% of non-Millennials
- 48% of Millennials surveyed agree that they're more likely to share personal details with a brand that offers loyalty and reward incentives
How could we apply this to libraries?
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2 comments:
This means support for libraries in the future may be driven by organization specific brand loyalty more than community values, which means no system can rely on a lifelong library going habit or positive experiences elsewhere but will need to re-connect and actively market to new residents. There are good things about that even if to some of us it seems like consumer culture run amok and out of bounds. Thank you for the article.
I think community values will be a big part of successful branding. This generation is interested in making the world a better place...selling libraries as the heart of a caring community should not all that hard, no?
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