What do teens want?

Great article in PW about a survey of teen "uber-readers" from teenreads.com that disseminates what teens want in books and how they relate to literature and the internet in a marketing sense.

"Consistent with our 2005 survey, book copy was the most important factor that would make teens pick up a book. A stunning 91% saw this as the most important influence. The cover was important to 79%. The next most important influence, with 77%, was familiarity with an author's previous work; 74% were looking for the next book in a series. For 73%, the title was important."

It's worth a few moments of your time. Whole article here.

Fresh new article on the teen brain

From the YALSA blog:

"U.S. News and World Report followed up on their 1999 article “Inside the Teen Brain” with a feature titled “Deploying the Amazing Power of the Teen Brain” that reports on a Duke University program designed to empower teens to use their brains. The article covers basic brain changes, other factors for teen behavior and a quiz you can take to see how much you know about the adolescent brain.

A little understanding goes a long way in coping with unwanted teen behavior; for example, knowing that teens are more likely to react to your emotion than to your words serves as a reminder to librarians to stay calm, and take stock of your tone of voice and body language, not just what you say, when working with teens — they may be reacting to cues you send out, not to what you say."