The game Rock Band was realeased today making headlines not just in video game publications, but in the financial pages as well. http://money.cnn.com/news/newsfeeds/articles/prnewswire/NYTU07620112007-1.htm
Rock Band ushers in a more social level of gaming. Built along the lines of Guitar Hero, Rock Band allows players to take part in other aspects of being in a band, adding vocals and drums to bass and guitar. Four players can play songs cooperatively as well as play dress up with their virtual rocker buying outfits and changing hair, accessories, and makeup.
Not only does this mean expanded participation during gaming events (as 4 can play off one console instead of just one or two players) but teens can create virtual rock and roll identities, which even this librarian found addictive.
While only hardcore gamers may be aware of Rock Band's release, once word begins to spread I see it becoming a gaming phenomenon making Guitar Hero yesterday's news.