Stimulus Plan for Candy: Pack It Full of Caffeine
The new products are appearing as the candy industry is losing part of its most bankable audience -- kids. There were 3.3% fewer kids age 6 to 11 in 2007 as in 2002, according to the U.S. Census Bureau. Sales of sugar confectionary dropped by 4% from 2001 to 2006, while energy-drink sales rose by more than 400% to $3.23 billion in the period, according to market researcher Mintel.
Ok...to risk sounding like I am a million years old, when did caffeine become so socially acceptable for youth? When I was a kid my folks only let me have soda at parties, and then only one of the little half cans you can rarely even find any more. (Ok, disclaimer, my folks were hippies!) It is hard not to see links to growth in hyperactivity in kids, and also rising anxiety, too. Why isn't there any regulations against this? Or do some people actually consider this healthy?
What do your teens think?