Thursday, October 29, 2009
What do teens want?
Great article in PW about a survey of teen "uber-readers" from teenreads.com that disseminates what teens want in books and how they relate to literature and the internet in a marketing sense.
"Consistent with our 2005 survey, book copy was the most important factor that would make teens pick up a book. A stunning 91% saw this as the most important influence. The cover was important to 79%. The next most important influence, with 77%, was familiarity with an author's previous work; 74% were looking for the next book in a series. For 73%, the title was important."
It's worth a few moments of your time. Whole article here.