Thursday, October 29, 2009

What do teens want?

Great article in PW about a survey of teen "uber-readers" from that disseminates what teens want in books and how they relate to literature and the internet in a marketing sense.

"Consistent with our 2005 survey, book copy was the most important factor that would make teens pick up a book. A stunning 91% saw this as the most important influence. The cover was important to 79%. The next most important influence, with 77%, was familiarity with an author's previous work; 74% were looking for the next book in a series. For 73%, the title was important."

It's worth a few moments of your time. Whole article here.


Dawn said...

Thanks for posting this Jackie...I was just going to read this article :D

mayra lazara dole said...

thanks for posting! excellent article!