I came across an interesting article in http://www.mtvsticky.com/ (part of their European division) about how more bands and DJs are promoting themselves and connecting with their audiences by using the social networking website Ustream.
Set up in the United States by ex-Army officers John Ham, Brad Hunstable and Dr. Gyula Feher in 2006, Ustream was used by soldiers overseas as an alternative to telephone and instant messenger for contacting their families. It’s now an exciting and expanding young business. In less than 2 minutes, this platform can turn the average Joe (or Lucy) into an overnight star with an infinite global audience.
I have a cartoonist friend who for a while did weekly shows where she interviewed her fellow artist friends, and viewers could follow along live, ask questions, and interact with each other in the accompanying chat room that scrolls next to the video box. A moderator can be assigned to kick out obnoxious trolls, and bad words can be blocked.
How could we use such a tool? I really like the idea of doing author interviews. Maybe booktalking? Live coverage of gaming tournaments? What else can you imagine?