David found a useful article that came out of the 2010 ALSC Institute:
Jennifer M. Brown
Is there a difference between playing a video game and reading a story? Both have characters and a plot, and involve picking up visual and textual clues in order to move forward. Does it matter if one is on a screen and the other is on the page? Are gamers also readers? These questions formed the crux of the discussion at a panel called "Transforming Gamers into Readers" at the 2010 ALSC (Association of Library Service to Children) Institute held September 23-24 in Atlanta, Ga...
Includes suggestions for getting gamers reading, including book recommendations, magazines and podcasts.