Tuesday, June 30, 2009

Neilsen Company reports on teens and media

re-posted from the Collection Developments blog:

Neilsen Company reports on teens and media

Posted: 26 Jun 2009 09:00 AM PDT

The Nielsen Company published an in-depth report on how teenagers use media — the myths and realities of teen media trends. They look at how teens use: TV, online and mobile video, Internet, mobile phones, games, movies, music and advertising.

It’s easy to get caught up in the hype around teenagers. The notion that teens are too busy texting and Twittering to be engaged with traditional media is exciting, but false.

This report will make you reconsider your preconceived notions about what teens are doing.

via PW Children’s Bookshelf, June 25, 2009

posting by Lorraine

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